An ad campaign that focuses on the impact smoking has on smokers and their families will run through October, officials said.
The successful ad campaign from the Centers for Disease Control and Prevention (CDC) is in its ninth year. Since 2012, the Tips campaign has profiled real people living with long-term health effects due to smoking cigarettes or breathing in secondhand smoke.
This year’s ad campaign will also show how smoking impacts family members who become caregivers for their loved ones with a smoking-related illness. The ads will look at the impact of caregiving, affecting their physical and mental health, as well as their ability to work.
“These powerful new stories from former smokers illustrate the impact of living with real-life health consequences from smoking and how their illnesses affect their loved ones,” CDC Director Robert R. Redfield said. “We are thankful to these brave individuals for sharing their stories, and we are proud to continue the Tips campaign, which has helped so many people quit smoking.”
Among the stories highlighted are:
Geri M., 58, whose smoking led to chronic obstructive pulmonary disease and left her unable to work when she could no longer handle the physical conditions of the job and needed constant oxygen;
Rebecca C., 43, who suffers from Buerger’s disease, a condition that cuts off the blood supply to one’s foot, and lost five toes to the disease;
Asaad M., 25, whose life is on hold while he takes care of his mother, Leah, who has colorectal cancer from smoking;
and Denise H. 66, the wife of Brian, a previous Tips advertising profile, who has spent more than 30 years caring for her husband because of his multiple health conditions that came about as a result of smoking.
The ad campaign will run on national cable and network television channels through October 4. The campaign will also run on streaming radio and online.
According to the CDC, campaigns such as this one are proven to raise awareness of the dangers of smoking and motivate people to quit. Between 2012 and 2018, the CDC estimates more than 16.4 million people attempted to quit because of the campaign, with one million successfully quitting.
Cigarette smoking kills more than 480,000 Americans each year, the CDC said, and remains the leading cause of preventable death in the United States. For every one person who dies from smoking, the center said, 30 people live with a serious smoking-related illness.