Engage for Good, a cause marketing company, has named tech leader Leidos as one of its 2020 Gold Halo award winners for the company’s “Truth About Opioids” campaign.
In partnership with Truth Initiative, Leidos funded research for the Truth About Opioids campaign, which focuses on preventing and reducing the misuse of opioids among children and young adults through videos, a website, and other media. The goal is to help young people understand the dangers of opioid abuse, the risk of addiction, and ways to solve the crisis.
Since the campaign was launched, organizers say it has shown results in the perception of opioids, including increased awareness of opioid misuse, a greater likelihood for potential users to seek more information about prescription opioids, and more willingness to join a movement to help end the opioid epidemic.
“Leidos is honored to receive this recognition and join Truth Initiative in fighting opioid addiction,” said Roger Krone, Leidos chairman & chief executive officer. “The Halo Award reflects our commitment to helping families and communities heal while also strengthening prevention efforts and helping to educate the next generation. We look forward to continuing this important work and accelerating our efforts to end the opioid epidemic.”
Engage for Good said the Halo Awards are North America’s highest honor for corporate social initiatives and cause-marketing efforts. Awards were given in 28 categories during EFGs Virtual Conference held online on May 28.
“If the COVID-19 pandemic has taught us anything, it’s the importance of companies leading with purpose. For examples of such efforts, look no further than this year’s Halo Award winners, which we hold up as best-in-class social impact programs,” said David Hessekiel, Engage for Good President. “Recipients such as the Truth About Opioids, a partnership between Leidos and Truth Initiative provide a tangible example of effective and innovative purpose-driven efforts and demonstrate the power of companies and causes collaborating to create meaningful business and social returns.”