A team of six law firms has joined forces to file suit against JUUL on behalf of 34 school districts in California, alleging that youth nicotine addiction impedes the learning environment.
Known as the National JUUL Litigation team, the law firms aim to hold the company accountable for its role in creating the e-cigarette epidemic. Comprised of Baron & Budd, P.C.; Beasley, Allen, Crow, Methvin, Portis and Miles, PC; Goza & Honnold, LLC; Panish Shea & Boyle LLP; Wagstaff & Cartmell, LLP; and Walkup, Melodia, Kelly & Schoenberger, some of the leading plaintiff’s law firms in the country, the group filed the lawsuit seeks injunctive relief to combat the e-cigarette epidemic.
The litigation team represents 34 of the state’s 87 high school districts and 330 unified districts. The team is also seeking compensatory damages to compensate the districts for their financial losses, including student absences, the costs of outreach and education programs about the risks of vaping, and the costs of enforcement restrictions like vape detectors, surveillance systems, and staff monitoring.
“This dangerous culture JUUL has created has now triggered a resurgence of nicotine addiction and severe health issues amongst our youth,” said Baron & Budd Shareholder, John Fiske. “The result is that we are seeing school systems strained and having to expend valuable resources to protect their students from this major health crisis.”
The school districts represented include Los Angeles Unified School District, the largest school district in the state with more than 655,000 students and the second-largest school district in the country, and San Diego Unified School District, the second-largest school district in California.
Attorneys allege that JUUL dominated the e-cigarette industry, selling more than a million e-cigarettes between 2015 and 2017, primarily based on the company’s strategy to market its products to school-aged children.
“JUUL lured in a whole new generation of underage consumers with its deceptive marketing and created a youth vaping crisis that has now put the safety of our most vulnerable citizens at risk,” said Panish Shea & Boyle LLP Partner, Rahul Ravipudi. “We are ready to hold JUUL accountable, one school district at a time, and we won’t stop fighting until justice is served.”