New York state addiction office launches overdose prevention campaign

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Monday, the New York State Office of Addiction Services and Supports announced it was launching a new overdose prevention campaign centered on fentanyl.

The “Prevent Overdose” campaign aims to educate the public on the dangers of mixing fentanyl with other drugs such as counterfeit prescription pills, heroin, methamphetamine, cocaine, and ecstasy. The campaign will provide New York state residents with resources and scheduled naloxone trainings comprised of social media posts, video streaming messages, and a new webpage.

The naloxone trainings will be available online and will provide virtual sessions where participants can interact with the instructor to learn about recognizing, responding to, and reversing an opioid overdose using naloxone. New Yorkers are encouraged to carry naloxone to help if they see someone overdosing. Under New York State’s Department of Health’s Naloxone Co-payment Assistance Program, individuals can get naloxone for up to $40 in co-pay assistance if they have insurance, and at no cost (through a network of registered opioid overdose prevention programs) if they don’t have insurance or prescription coverage.

“During this extremely challenging and unprecedented time with the COVID-19 pandemic, many individuals and families are experiencing increased stress and anxiety and some are struggling with addiction,” said Lieutenant Governor Kathy Hochul, Co-Chair of the NYS Heroin and Opioid Task Force. “It’s important now more than ever to make sure New Yorkers know the resources and services available to them to help prevent overdose and save lives. This new public awareness campaign will raise awareness about the dangers of fentanyl and other substances and the reports of increases in overdose deaths that we continue to combat in our communities. New York State is committed to our efforts providing the care, support, and treatment people need to live healthy and safe lives.”

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