U.S. Attorney for the Southern District of Ohio David M. DeVillers announced Monday the launch of a campaign to warn the public about the dangers of fentanyl.
Called the Fentanyl in Narcotic Drugs Awareness Project (FIND Awareness Project), the program will use billboards in Columbus, Ohio – an area seeing the highest rates of overdose deaths in that state. The signs warn users of the increasing prevalence of fentanyl in stimulants like cocaine and methamphetamine, as well as in drugs like OxyContin and Xanax. The billboards will also encourage the public to learn more about treatment for substance use disorder.
Additionally, the campaign will use targeted social media ads and sites to link individuals to a treatment database searchable by community. The site will also contain overdose statistics, information about law enforcement initiatives, and a way to report suspected drug activities.
“We will go after the cartels from every angle, and we will continue to investigate and prosecute high-level drug dealers,” DeVillers said. “At the same time, we also hope to reduce demand for their products by encouraging people to save their lives and seek treatment. Addiction does not have to be deadly.”
Funding for the campaign came from the Ohio High Intensity Drug Trafficking Area (HIDTA). It helped create the campaign by the Franklin County Coroner Dr. Anahi Ortiz and Columbus City Attorney Zach Klein.